Pulse presents a number of insights about your store to help you increase profitability and fix issues that are costing you money. Insights can be found on the right hand side of your Dashboard when you log in to Pulse.
What is Gaps vs Franchise?
Pulse is always looking for ways to highlight opportunities for the retailer. We have mentioned before how hard it is for the retailer to keep track of all of the products in a store, and how the focus is rightly on the top 3-400 KVIs (Known Value Item). So how do they spot opportunities with respect to products that are not even in the store?
Pulse can make this easy - when the store is part of a group or franchise it examines how all products are performing across all stores in the franchise/group and lets you know which products are worthy of consideration for addition to the store based on their performance on aggregate across the group.
How does it work?
The below grid is an example of what you see when you click on this insight. We will go into detail about each of the columns below, and you can read our How to use Grids guide for more information on how to navigate pages like this in Pulse.
Note: If you want to view any image in this article in more detail, you can right click the image and click 'View in new tab'.
Before we get into detail, we want to highlight four key areas of this insight (highlighted with numbers above):
The group category is the category used for this product at Franchise head office level - it may not be the same category used in your store.
The store count is the number of stores in the franchise selling this product.
Avg daily qty is the average quantity sold per day across those stores carrying this product (per store) - it represents what could be sold on a daily basis of this product.
Avg daily margin is the daily margin earned across those stores carrying this product (per store) - it represents the margin which could be returned on this product,. The following column “Annually“ represents that margin summed across the year.
Selection Box: This allows you to select this product so that an action, or an exclusion can be carried out. Note: multiple products may be selected at the same time to carry out the same action and or exclusion.
Barcode: The product barcode.
Supplier Code: Code used internally/for ordering.
Avg Daily Qty: The average quantity of the product sold every day within the franchise. Note: This could be in kilos if the product is a catch weight item.
Avg Price: The average price per unit of this product in the franchise.
Avg Cost: The average cost per unit of this product in the franchise.
Avg Daily Margin: The average daily margin (per store) earned on this product in the franchise.
Annually: The annual margin that could be earned on this product.
What should you do?
You should consider ordering the products highlighted with the supplier. If you wish, you can add these to a 'To Order' campaign on Pulse.
Need more help?
Email us at support@markethub.ie with as much information about your issue as possible, and we will get back to you as soon as we can.